The Mafatlal NFT collection is set up on COMEARTH, an e-commerce metaverse platform powered by NFTICALLY. With this collaboration, Mafatlal Industries, a household name with over 118 years of experience and legacy in the Indian textile industry, aims to gain the first-mover advantage in its category to enter the NFT ecosystem.

NFT drops are technologically complex processes involving various challenges like Smart Contracts, Traffic Management, Security and Backend Streamlining. NFTICALLY’s global benchmarked technology ensures smoothening out of the process for collectors and creators selling their digital assets as NFTs. Presently, over 11,000 stores are powered by NFTICALLY, making it one of the largest and most preferred NFT marketplaces for creators and collectors. NFTICALLY recently launched its e-commerce metaverse platform, COMEARTH, which aims to build an ecosystem of various stakeholders to generate value through engagement or transactions.

Talking about the collaboration, Toshendra Sharma, Founder and CEO, NFTICALLY said, “NFTICALLY takes pride in itself on powering Mafatlal Industries for the NFT drop, a first for a reputed Indian textile brand. Enabling Mafatlal’s NFTs on the Web3 ecosystem will boost engagement between the brand and the young audience.”

Priyavrata Mafatlal, Vice Chairman of The Arvind Mafatlal Group said, “We are thrilled to have partnered with NFTICALLY. Having a century long legacy and experience, we believe in pushing our boundaries and being innovative and creative in every aspect of our business. With NFTICALLY’s COMEARTH, we hope to reach out to a larger set of audience.”

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Mr. Priyavrata Mafatlal, CEO & ED, MIL stated that Mafatlal fabrics are extremely popular with well established brands across the globe. So, we at Mafatlal Industries, plan to foray into the new but familiar areas in textiles.

Mr. V. K. Maheshwari, President & Business Head of MIL stated that existing core competencies of Mafatlal are leveraged to produce world class fabrics in women’s wear for B2C business. As per him MIL is already present into women’s wear segment through B2B and the same strength is now used in B2C.

Mafatlal is planning to launch a complete array of products comprising of Dress and Blouse Material Fabrics under Mohinee. The fabrics will be sold through conventional Two Tier Distribution Network across India. There is no OTC fabric brand available at PAN India level for women’s wear fabric in taka form. He is seeing ample opportunities in this segment to grow and want to be a most preferred brand in women’s wear at Mid and Premium Price points.

Gaurav Gupta, Vice President (Marketing & Sales) of Mafatlal Industries Ltd., Nadiad stated, “We are focusing mainly on the environment friendly and breathability of the fabrics for sheer comfort and drapes. Our product mix is developed in such a way that it will cater requirements of Premium & Mid segments of the market. We are coming up with the multi fiber concept which will comprise of several new generation fibers like Modal, Viscose, Tencel, Linen, Flax, Bamberg and many more.”

Mafatlal’s legacy in women’s wear is well-known and it is recognized as a remarkable player in providing best quality apparel fabrics since 1905. Mafatlal is carrying a legacy of brand Shalini, which has a prominent brand recall in Blouse fabrics.

Mafatlal Industries Ltd. offers the widest range of high-quality fabrics. With the OEKO-TEX Quality Certification, ISO 9001:2015, ISO 14001-2015 certifications, GOTS and OCS Certifications, ensuring Quality is a strength.

Mafatlal has got an Integrated mill in Gujarat, which is equipped with the state-of-art technology. Nadiad unit caters to the standards of its international customers such as Marks & Spencers, Next, Jack & Jones, Zara, Talbots, Ann Taylor and Many More.

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Introduction our new brand “Rangrage by Mafatlals” at Kolkata conference.

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How has Mafatlal struck a between Indian fashion needs and global fashion innovation?

Mafatlal Industries has a unique mix of B2B interactions with Global Brands and B2C outreach with Indian Consumers especially in Denim and Shirting fabric. This positions the company very well to understand the global trends by offering products which are bought by the best of brands and retail companies in the Global space. By way of these interactions, we do get early visibility into future global colour stories, design patterns, fabric constructions etc. On the other hand, because the company is present in every nook and corner of India, it has a strong understanding of the needs and aspirations of the Indian consumer. It is because of this, that we are able to adopt the global trends and forecasts into the products which go to the heart of the Indian consumer.

How has the brand differentiated itself from its peers in a competitive marketplace?

The Mafatlal Brand enjoys a unique position in the value for money segment. It has a large presence in smaller towns and villages. There are a few main categories on which the brand stands and acquires a unique position for itself in the consumer mindspace. These are white shirting; printed womens topwear, school uniforms, institutional fabric supply value added denim. In each of these areas, we enjoy a dominant market leadership position and a unique product strength.

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Sales & Marketing, Mr. Gajria, graciously received the award on behalf of the company.

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Chandigarh, Jun 6 (UNI) Prominent name in manufacturing of high quality white fabric, uniforms and Denim Mafatlal Industries Limited (MIL) today announced to enter into fashion apparels business under the brand ‘Trendz’.

Interacting with media here, MIL Managing Director and Chief Executive Officer Aniruddha Deshmukh said the launching of apparels will start from the Northern states of Punjab, Haryana, Himachal Pradesh and Jammu Kashmir as the region is perceived to be an important market for the company after the West where it already has a presence with more than 150 family owned shops.

“Our aim is to provide quality fashion apparels, include shirts, T-shirts, denims, to the customers at affordable prices and this has become possible only by using our own fabric in stitching of these. Initially, the apparels will be available at authorised retails counters and multi brands outlets in North and company owned shops in the West. We do have plans to expand to the other markets of the country,” Mr Deshmukh said.

More than Rs 1,300 crore company, MIL has been exporting fabric and denim to some of the international brands like VF Marks & Spencer, Jack & Jones, ZARA, Tommy Hilfiger and leading domestic brands like Killer, Muffti, Spykar, Allen Solly and many other, he claimed.

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World Didac, Pragati Maidan, Sept \’14

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Krishna Palace Hotel, Mumbai on November 17, 2014

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ORGANISED AT LE MEREDIEN, BANGALORE ON MAY 22 2015.
AROUND 150 GUESTS FROM 25 COMPANIES WERE INVITED TO THE EVENT, WHERE THE NEW DENIM RANGE WAS DISPLAYED.

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India’s Most Promising Brands 2015 is a Brand project which represents the most credible, transparent, and differentiated standard of brand research. The research has been conducted through rigorous research parameters involving secondary as well primary research for different product categories wherein Mafatlal Industries Ltd., as a brand was selected in the Textile Category. During the event, Mr.Abhimanyu Ghosh, Chairman & Editor in Chief of WCR, in presence of some of the top speakers from the UK, stated “The vision of WCRC is not just to push brands to do better so that they retain their leadership position but also to showcase the success of Brand India on a global scale. Even the big daddy of global business has received an effective helping hand from the branding and listing majors from around the world. WCRC wants to do the same for Indian and Asian brands.”

Mafatlal Industries Limited is a pioneer for quality textiles in India since 1905. The Company’s product portfolio consists of yarn-dyed Shirtings, Suitings, Voiles, Prints, Linens, Bleached White Fabrics, Rubia, value added and fashion Denim, School Uniform fabrics, Corporate/ Institutional Uniforms, Bed & Bath Linen, and Readymades. The Company has two vertically integrated composite manufacturing facilities at Nadiad and Navsari in Gujarat. The sales volume of Mafatlal Industries Ltd. is over 85 million meters per annum.

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